LETTERAHEAD | Dyanne Harvey

Freelance Copywriter & Content Strategist


What Do You Want To Create?

In business, much like in architecture, you build each space with a purpose. You create multiple floors, wings, and rooms. A place for everything to function smoothly. A place to succeed.

So, what do you want to create right now?

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Do you want to create…

illinois freelance copywriter

  • An easier way for people to find you online?

  • A stronger and more defined brand?

  • Fresh website copy that sets you apart from the competition?

  • An up-to-date blog so your business appears personable?

  • A reputation as a leading authority in your industry?

  • An ongoing way to nurture customer relationships?

  • A boost in morale and employee productivity?

  • The ultimate way to win more clients?

  • A campaign to promote a service, product, or event?

 

Let’s talk goals.

Send an email to me at dyanne@letterahead.com.

My Services Can Help.

la_logo1Creating copy that counts, Letter Ahead is a content marketing service based in Central Illinois.

Identifying what you want to create in your business isn’t usually the hard part.

After all, you likely have an idea already stirring in the back of your mind. The tough part is strategizing a game plan and then making it happen.

  • Maybe you have an upcoming event or product launch and you want to reach a specific audience.
  • It could be that your employees are suffering from low productivity and you need a way to foster a better work environment.
  • Perhaps your business isn’t even ranking on the first page of a Google search and you want to rank better.
  • You might have a solid customer base but need a way to retain them and you also want an avenue for upselling to that customer base.

The problem is that either you’re not sure where to start or you simply don’t have the time.

That’s where my services come into play.

When you work with me, I can identify your needs, formulate a game plan, and then make your goals come to life.

Letter Ahead provides a package deal.

Whether it’s reviving website copy, updating your blog, writing engaging newsletters, or optimizing your business with SEO, the arrow will hit the bullseye.

Let’s connect to talk about what you want most for your business. Send me an email to dyanne@letterahead.com.

Why Hire Me?

Hi! I’m Dyanne – Freelance Copywriter and owner of Letter Ahead.

illinois freelance copywriterSo, why hire me?

Let me tell you a little bit about myself and my role here at Letter Ahead. Then you can decide for yourself.

I’m not going to tell you that I was born to be a copywriter. I wasn’t. I’m a singer-songwriter at heart. Not that it matters, except that perhaps during one of our conversations we can drool together over a Jason Isbell or Holly Williams tune. Your call.

I learned the skills to write copy as an Online Operations Manager. Yes, I was a boss lady at one point in time. So, managing my own time is a breeze should you be wary of a certain freelancer’s time management skills.

In the field of Online Operations, my job was to manage several e-Commerce sites. By manage, I mean that I:

  • Listed all new products
  • Created product descriptions
  • Launched marketing campaigns
  • Designed graphics and created copy for said campaigns
  • Strategized business goals with the C-suite
  • Negotiated proposals with ad vendors.
  • Authored newsletters and company memos
  • Optimized the business site with SEO
  • Monitored an in-house coding system

And drank lots of coffee. This was my job for nearly a decade.

Thankfully, my B.S. is in Organizational Leadership, so motivating myself or others never seemed to be a hold-up.

I launched my freelance copywriting business 2+ years ago so that I could be a work-at-home-mom. My motivation comes in the form of a little girl named Olivia.

Personally, I believe that parenting my daughter is where I acquired my “get to the point” attitude. Reaching business goals is a lot like successful parenting. It’s a lot like songwriting, too.

You identify your goal. You figure out a way to accomplish it. And then you make it happen.

No fluff. Every word has a purpose. An aim.

illinois freelance copywriter

It really doesn’t matter if it’s getting your kid to eat kale, making an indirect rhyme work in a chorus, or attracting 1.5 million new visitors to your site. What it boils down to is your aim. And the fact that people who succeed don’t take their eyes off of it.

Children and lyrics both serve as great examples of knowing precisely what you want and knowing exactly how to aim for it.

And the process is a two-fold passion for me. Not only do I get to enjoy working out my strategy-creating muscles, but I also get to celebrate the accomplishment of your business goals. It’s a win/win.

As a copywriter, my specialities are mental health, entrepreneurship, and pregnancy/parenting. I tackle many other topics, as well. Basically, if it can be researched, I can write about it.

Check out my portfolio in the menu above or click here: PORTFOLIO

To summarize, I’m a songwriting mom passionate about sharing a journey with you – the journey to strategically accomplish your goals.

I’d love to talk with you about your goals. Send me an email to dyanne@letterahead.com. I’ll get back to you ASAP.

 

What Should You Expect?

Collaborating with a freelance copywriter should be a sure-fire way to produce results.

And it is.

Here’s how it works with me.

We meet, probably e-meet. That might mean via email, video conference call, FaceTime, or over the phone. If we’re geographically close then we can even meet face-to-face.

After general introductions, I’ll give you the stage to share your thoughts.

For this portion of our meeting, I want you to tell me what you want from your business and the struggles you’re having in reaching your goals. If this means you talking about how annoying the upkeep is on a blog then go for it. Maybe you’re having an epic community-wide event and you need to spread the word but can’t stand writing newsletters.

Vent to me. Share your struggles. Tell me how much you dislike the ranking gods. I get it.

Once we’ve thoroughly discussed your goals, I will leave you lighter of load and eager to read my business proposal.

I’ll email you my business proposal, which will include:

  • A summary of your business goals.
  • My overall strategy to meet those goals.
  • A step-by-step breakdown of my strategy.
  • The objective for each step.
  • A proposed time frame.
  • The price.
  • Terms and conditions.

We’ll both settle on a start date and I’ll send you an invoice for 50% of the price. Once the price is funded, I’ll begin the project. I accept payment via check, PayPal, or wire transfer.

I support an open line of communication via text, phone, or email. Also, I foster client feedback and find that most clients prefer either a weekly or twice per week check-in.

Should your business goals change, we can adjust the project outlook as needed. I will also present you with an updated business proposal.

Once the project is complete, I’ll send you the final invoice. And we’ll toast to success!

If you’re ready to get started then send an email to dyanne@letterahead.com. I’ll get back to you ASAP.